Forty-three percent of children in the U.S. are exposed to secondhand smoke regularly. Children with at least one smoking parent have a 25-40 percent increased risk of chronic respiratory symptoms and 30,000 asthma cases annually can be attributed to secondhand smoke.

However, most Americans are unaware that the smoke trailing off the lit end of a cigarette is a toxic fog of gases including ammonia, carbon monoxide and hydrogen cyanide.

Nor do they know that these deadly gases can be especially harmful to kids and to infants whose lungs are still developing. Sponsored by the American Legacy Foundation in partnership with the Ad Council, the new PSA campaign will communicate the health and social effects of secondhand smoke and motivate parents who smoke to create smoke-free environments for their children.

Check out the video below that says more than words can.

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